How to Engage Customers with Sustainability

11/11/2021 7 minutes
yellow primrose flowers
By: Integrity Energy Team

How to Use Sustainability to Engage Customers

For some time, environmental sustainability has been a hot issue for consumers, businesses and governments alike. Many organizations are creating new products and services that can respond to environmentally conscious trends in the marketplace. This makes a green business more competitive as brands increasingly strive to meet the needs and desires of their customers.

When it comes to energy efficiency, many customers are still unaware of all the options available. Sound advice can be the deciding factor in your innovative environmental business ideas.

Sustainable Product Ideas in the Workplace

Start with researching your organization before contacting a customer to get the most accurate information regarding sustainability in business. When your team returns to the office, there are a few things you can do to ensure a consistent return. Then you can begin to sow the seeds of sustainable product ideas that can change sooner than later. To get started, we recommend inviting experts to run sustainable development workshops or create specialized training materials. Start with a presentation highlighting the benefits of saving energy for your employees and customers.

Attracting Consumers to Sustainability

One of the six major trends in social media is related to sustainability in business and climate impact, for example: saving energy. Once your business has a sustainability plan, and your employees are engaged, you need to understand what your customers are thinking when targeting your products and services. Customer engagement on sustainability issues must happen before it's too late as climate emergencies intensify, leading to dangerous climate events and extreme weather cycles. Good energy advice is to go beyond a few guidelines for turning off the lights when you leave the room. This requires considering the home’s energy characteristics, the energy supplier, the efficiency of the product, and the energy consumption. You also need a visual comparison to save money.

Increase Value through Digital Communication

First, you can train your team to advise customers or provide energy advice online. If you want to add value to your services, consider incorporating energy-saving tips, facts, and information into your digital communications. Here are some ideas:

  • Blog Posts
  • Website Features
  • Social Media
  • Chatbot

The digital presence of a business, its employees’ knowledge, and its customers’ ambitions are all part of a sustainable future.

All in all, if you own a business and need assistance with comparing energy costs or help with engaging your consumers into sustainability, contact us.